Tag: secondary research

^{UCLA Library (2021). “Positionality & Research: How our Identities Shape Inquiry.” [online] www.youtube.com. Available at: https://www.youtube.com/watch?v=fTHFud7fr8c [Accessed 19 Oct. 2021].}

^{meganleanne44 (2015). Positionality Statements. YouTube. Available at: https://www.youtube.com/watch?v=GpcIVzGYhVs [Accessed 19 Oct. 2021].}

_{Jonauskaite, D., Abu-Akel, A., Dael, N., Oberfeld, D., Abdel-Khalek, A.M., Al-Rasheed, A.S., Antonietti, J.-P., Bogushevskaya, V., Chamseddine, A., Chkonia, E., Corona, V., Fonseca-Pedrero, E., Griber, Y.A., Grimshaw, G., Hasan, A.A., Havelka, J., Hirnstein, M., Karlsson, B.S.A., Laurent, E. and Lindeman, M. (2020). Universal Patterns in Color-Emotion Associations Are Further Shaped by Linguistic and Geographic Proximity. Psychological Science, 31(10), pp.1245–1260.}

^{Popova, M. (2012). Goethe on the Psychology of Color and Emotion. [online] The Marginalian. Available at: https://www.themarginalian.org/2012/08/17/goethe-theory-of-colours/ [Accessed 15 Aug. 2021].}

International colour-emotion association survey: https://www.colourexperience.ch/ongoing-projects

Colour and Emotion – Goethe

YELLOW: In its highest purity it always carries with it the nature of brightness, and has a serene, gay, softly exciting character.

RED-YELLOW: The red-yellow gives an impression of warmth and gladness since it represents the hue of the intenser glow of the fire.

YELLOW-RED: In looking steadfastly at a perfectly yellow-red surface, the colour seems actually to penetrate the organ. It produces extreme excitement and still acts thus when somewhat darkened. A yellow-red cloth disturbs and enrages animals. I have known men of education to whom its effect was intolerable if they chanced to see a person dressed in a scarlet cloak on a grey, cloudy day.

BLUE: This colour has a peculiar and almost indescribable effect on the eye. As a hue it is powerful — but it is on the negative side, and in its highest purity is, as it were, a stimulating negation. Its appearance, then, is a kind of contradiction between excitement and repose.

RED-BLUE: Blue deepens very mildly into red, and thus acquires a somewhat active character, although it is on the passive side. Its exciting power is, however, of a different kind from that of the red-yellow. It may be said to disturb, rather than enliven.

BLUE-RED: This unquiet feeling increases as the hue progresses, and it may be safely assumed, that a carpet of a perfectly pure deep blue-red would be intolerable. On this account, when it is used for dress, ribbons, or other ornaments, it is employed in a very attenuated and light state, and thus displays its character as above defined, in a peculiarly attractive manner.

RED: The effect of this colour is as peculiar as its nature. It conveys an impression of gravity and dignity, and at the same time of grace and attractiveness. 

GREEN: The eye experiences a distinctly grateful impression from this colour. If the two elementary colours are mixed in perfect equality so that neither predominates, the eye and the mind repose on the result of this junction as upon a simple colour. The beholder has neither the wish nor the power to imagine a state beyond it. 

^{TED-Ed (2014). Ideasthesia: How do ideas feel? – Danko Nikolić. YouTube. Available at: https://www.youtube.com/watch?v=GIF2tssedLI [Accessed 30 Jul. 2020].}

_{TED-Ed (2013). What color is Tuesday? Exploring synesthesia – Richard E. Cytowic. YouTube. Available at: https://www.youtube.com/watch?v=rkRbebvoYqI [Accessed 30 Jul. 2021].}

_{Good Mythical Morning (2019). Can You Hear Colors? (TEST). YouTube. Available at: https://www.youtube.com/watch?v=xj7vukZT9sI [Accessed 29 Jul. 2021]}.

_{Good Mythical Morning (2020). Can You Taste Colors? (Test). [online] www.youtube.com. Available at: https://www.youtube.com/watch?v=0Ji84tLYeTQ [Accessed 29 Jul. 2021].}

^{Urbanowicz, N. (2013). Study Reveals That Color Affects Taste Perception. [online] Perfumer & Flavorist. Available at: https://www.perfumerflavorist.com/flavor/research/Study-Reveals-Color-Affects-Taste-Perception–200479401.html [Accessed 28 Jul. 2021].}

Synesthesia only occurs in some people, although it may be more common than previously thought. But ideasthesia itself is a fundamental part of our lives.

Virtually all of us recognize the color red as warm and blue as cold. Many would agree that bright colors, italic letters and thin lines are high-pitched, while earth tones are low-pitched.

Color affects taste perception:

D.D. Williamson, which supplies colors for the food and beverage industry, recently conducted an informal taste test with two dozen students. It revealed that color affects taste perception. 

According to the study, the students, aged 16 to 18, were presented with carbonated drinks in three different hues (clear, brown and pink) and asked to describe how each tasted. They were not told that all three beverage samples were actually the same flavor, lemon-lime, in three different colors. The study said the results demonstrated yet again that color affects taste perception and an overwhelming majority responded (inaccur­ately) that the beverages had different flavors.

For the results of the study, the clear, colorless soft drink was accurately described as having a lemon-lime or citrus flavor by 81% of the teenage taste testers. A small segment said it was flavorless. The brown, caramel-colored soft drink was described as either “sweet” or “fruity” by one-third (34%) of the students. Cola was the next flavor identified, named by 15%. Nearly half did not offer a specific description on the flavor. The pink, beet-colored soft drink was described as “fruity”, “berry” or “sweet” by more the one-third (38%). Other responses included “cola”, “ginger-ale”, and/or flavorless. Of the three beverages tasted, the teens named pink as their favorite. Multiple students indicated that the pink beverage was the most flavorful and visually appealing.

A very small segment of the students accurately responded that all three beverages tasted exactly the same, despite having different colors, the study also revealed.