Intervention 2 – Idea – Create a concept

My thoughts:

I was inspired by this marketing event: Expand demand for diamond rings by creating the concept that diamonds are essential for a wedding.

https://www.thedrum.com/news/2016/03/31/1948-de-beers-diamond-forever-campaign-invents-the-modern-day-engagement-ring

After I read this article, I was thinking can I expand the demand for artworks by creating a concept? I guess the home decoration market is good to start.


A lot of people will not consider buying art as decoration when they are decorating their homes. Or, some may choose to buy a printed or mass-produced work of art rather than an original work.

Can I expand the demand for original art by
1)creating a concept: using original artwork to decorate your home is essential.
2) providing a reference for those who don’t know how to choose artworks. (such as hanging children illustrations in the kids’ room, modern abstract paintings in the living room, landscape paintings in the old person room).

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