From my last journal, my question is that How can I help art students who want to be a freelancer build personal IP in the Internet age?
Then I tried to contact some experts like Emma Thatcher, but she didn’t reply me so far. It made me rethink my question. Is my question not clear? I think the problem might be ‘personal IP’. Then I searched this word online, and it’s more like IP address.
But what I mean about personal IP is that people’s ownership of specific achievements. In the Internet era, it can refer to a symbol, a kind of values, a group with common characteristics.
It also represents the personal brand. When a person’s name is said, you will know that he is an expert. His name means authority and expertise in a particular field.
To sum up, personal IP is all about creating a label in the minds of your viewers and fans
Based on this, I modify my question again to make it more straightforward: How to use social media to help art students to support themselves in the era of the fan economy.
In other words，this means:
- How to build a business account on social media and get the benefit;
- How to let more people know who you are;
- How to find your target audience;
- How to make your business account more attractive;
- How to let your followers willing to pay for your artwork etc.