The books I’ve been reading recently: ‘Don’t Get a Job, Make a Job’.
This book introduced some strategies by lots of different experiences and stories of designers. One of the stories is quite interesting — Go, guerrilla.
They offered free design consultation to anyone that wanted it at a various busy locations in London. Using this way to go to the potential clients. They said that ‘Free Architecture’ put us in contact with hundreds of people, taught us about clients, gave us many thought-provoking conversations, and won us the projects that started the firm.
It reminds me of the idea from my tutorial – a free magazine. Providing something ‘free’ could be a good start, which is easier to go to the clients and to receive feedback.