Now, my question is :
How can I strengthen the connection between the audience and the artworks so that the audience will have the desire to buy?
I want to define the audience first. For this question, my audiences are those people who are welling to learn art. (For example, they like to go to the museum, gallery, or art exhibitions. ) Not people who have no interest in art at all.
Action research plan:
1. What is the connection between audiences and artworks means?
I define this ‘connection’ as the audience’s feeling of resonance from the art work, in other words, the art work takes away the audience’s thoughts and reminds them of some kind of association, such as their own experience, a certain movie, a certain piece of music, etc.
2. How can I strengthen the connection?
This reminds me of my own experience of visiting art exhibitions. Sometimes I feel that there is no connection with a painting because I can’t understand what the painting wants to express, especially those abstract paintings.
Then my idea is : What if I understand the background of a painting and the contents the author wants to express at first, and then help the audience to feel the content of the painting by adding sounds, smells, touch and so on? In this way, hearing, smell and touch are added to the appreciation process instead of just using vision.
3. Action
1)Prepare an abstract picture. (Landscapes, portraitures, or paintings with strong narratives are not my area of experimentation, because they are not difficult to understand.)
2)Prepare a video where I added the background sound.
3)Show this painting and this video to same group of people, and ask them how they feel, how they understand it.