I have two groups of stakeholders, one is customer group, another is artists group.
why would customer but art?
The normal reasons are: 1)love art 2) great investment 3) inspiration & motivation 4) enriches the environment 5)gifting
Art, 5., 2016. 5 Reasons ‘WHY’ People Buy Art. [online] Mojarto.com. Available at: <https://www.mojarto.com/blogs/5-reasons-why-people-buy-art> [Accessed 2 June 2021].
Then I search randomly on Quora: why would you buy art?
The key words are: personal value, to be inspired, believe in, love etc.
It made me think of what is love?
In what situation, we feel we LOVE an artwork?
I think there are two different types of LOVE.
- One is we love an artwork only because the colour, the character, the image, the scene. This point is strongly related to artists’ painting style.
- Another is a deeper connection. For example, the story, the emotion or the meaning behind this artwork affect the audiences.
It reminds me of the experiences when I go to the museum and gallery. I can only know the size, the year, the name and the price from the small label next to the artworks. In this situation, I can only ‘love’ the artwork by the first type of love.
How can I make the second type of love happens more?